Paddy Gilmore is a brand consultant by day and asleep by night.

I started out in 2000, as a junior copywriter at Bloomberg, when Kylie was at number one with Spinning Around.

I then went on to create ad campaigns for Médecins Sans Frontières/Doctors Without Borders, drive marketing initiatives for Visa and Barclaycard, and helped Three create one of their most successful ad campaigns ever.

More recently, I’ve trained senior marketers at brands like HSBC, EY and Aviva while delivering keynotes across Europe.

I have a special interest in humour in marketing. On the back of this, every month I write the Funny Matters column for The Drum, the global publisher for media and marketing, with 1 million+ readers.

In my spare time, I do judo — I’m a brown belt — and fail abysmally at golf.