Working at Bray Leino, the ad agency, we were invited to pitch for Brittany Ferries.
The snag? Ferries are smelly, slow and pricey.
The insight I developed? The competition —low-cost airlines — might be cheaper, but they’re nasty jobsworths. They’ll punish you for:
• the weight of your luggage
• the size of your luggage
On the back of this strategy, and our creative executions, we won the pitch.
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