Atom pairs innovative companies who want to find new patents with the universities who are creating new patents.
They’re matchmakers, in other words.
It’s B2B, AI-driven, and a little geeky. So they approached me to help them get more customers on LinkedIn.
Our tool? The humble old email.
The campaign succeeded. Their CEO and Co-founder, Benedetta Arese Lucini, emailed me: ‘The new campaign is doing really well: two out of three people that accepted the invite replied.’
Marketing Strategy
Copywriting